Laundry doesn’t have to smell generic.
It can feel intentional — like part of your identity.

At Element, we create masculine-inspired scents for detergent sheets and softeners so your clothes don’t just get clean…
they smell like you.

Why Scent Matters

Fragrance shapes first impressions — and how you feel in your clothes.
Most laundry scents lean floral or sugary. Ours don’t.

We take inspiration from men’s fragrance profiles and translate them into scents designed for fabric, movement, and everyday wear.

The Element Scents

🔥 Wild Spice

Warm. Spiced. Confident.
A hint of woods + subtle spice.
For evenings out, busy days, and moments you want to feel switched on.

The bold one — in a clean way.

🌙 Night Fold

Clean. Refined. Quietly confident.
Soft musk + subtle fruit notes + grounded woods.
For work days, date nights, and getting dressed on purpose.

Not loud — but memorable.

🌊 Ocean Air

Fresh. Crisp. Versatile.
Sea breeze energy + light citrus.
For gym bags, travel days, and everyday basics.

The effortless one.

How to Choose

• Like a statement? → Wild Spice

• Prefer subtle? → Night Fold

• Always on the move? → Ocean Air

No rules — just what feels right.

Why They Last

Our softeners use scent capsules that release fragrance with movement and friction — sometimes up to two weeks, depending on the garment and routine.

It’s layering, but effortless.

In Simple Terms

• Masculine-inspired scents

• Detergent sheets for a simpler routine

• Formulas chosen with fabric & skin comfort in mind

• Designed for men, welcome in any home

Laundry can be part of your identity — not just a task.