Most laundry products haven’t changed much in years — generic scents, bulky bottles, and harsh formulas. Element for Men was created to offer a cleaner, simpler alternative with distinctive masculine-inspired scents, modern formats, and responsibly made formulas that fit better into everyday life.

Yes. While our scents are inspired by masculine fragrance profiles, they’re designed to be balanced and versatile, making them suitable for shared homes and everyday use by everyone.

Our detergent sheets are lightweight, pre-measured, and designed to dissolve completely in water. Simply place one sheet directly into the drum with your clothes — no measuring, no spills, no residue left behind.

Detergent sheets (like ours) use enzymes to help break down everyday stains, and they come with no plastic film around the dose — you simply drop the sheet into the drum.

Many pods/capsules, on the other hand, are wrapped in a water-soluble film typically made from polyvinyl alcohol (PVA/PVOH), which dissolves in the wash. Brands and some industry sources state this film isn’t classified as microplastic and can biodegrade under the right conditions.

That said, there’s ongoing scientific debate about what happens to dissolved PVA in real-world wastewater and the environment (some studies suggest it can biodegrade in treatment systems, others raise questions about persistence depending on conditions).

Our approach: detergent sheets avoid pod films entirely and are a lightweight, plastic-free format designed to reduce clutter and waste—while still delivering performance through enzyme-based cleaning.

They’re designed to work best together, but you can use them separately if you prefer.

• The detergent sheet cleans your clothes
• The liquid softener adds softness and enhances the scent

Using both gives you the full Element experience.

Yes. Our detergent sheets are formulated to deliver effective cleaning performance while offering a more convenient, lightweight alternative to traditional liquids or powders.

The scent is designed to be noticeable but subtle. Clothes smell clean and fresh after drying, without lingering too strongly or clashing with personal fragrance.

Yes. Our products are vegan and cruelty-free — as every modern household product should be.
We don’t use animal-derived ingredients, and our products are not tested on animals at any stage.

Our products are suitable for most everyday fabrics, including cotton, synthetics, and blends. For delicate fabrics such as wool or silk, we recommend following the garment care label and testing on a small load first.

Yes. Our detergent sheets and liquid softeners are compatible with front-loading and top-loading washing machines, including standard and modern machines commonly used in the UK.

Yes. Our detergent sheets dissolve fully in cold, warm, and short cycles, making them suitable for everyday washing.

Our formulas are designed to be gentle and responsibly made, avoiding unnecessary harsh ingredients. However, everyone’s skin is different — if you have very sensitive skin or allergies, we recommend testing on a small load first.

Our scents are inspired by masculine fragrance profiles — clean, fresh, warm, and refined. They’re designed to be noticeable but never overpowering, and to feel different from the overly floral or synthetic scents common in laundry products.

Our liquid softener contains scent capsules that help the fragrance last longer. These capsules are activated by friction, meaning the scent is gradually released as clothes move, rub against your skin, or come into contact with other garments during everyday wear.

Depending on the fabric and how the garment is worn and stored, the scent can last up to 2 weeks after washing.

We focus on reducing waste wherever possible. Our detergent sheets are plastic-free, lightweight, and designed to reduce transport and storage impact. We also use recyclable packaging across our range and continue to improve as we grow.

At the moment, we only ship within the United Kingdom.
We’re working on expanding to other regions in the future — stay tuned.

Orders are usually processed within 1–2 working days, with standard UK delivery typically taking 2–5 working days after dispatch. Full details are available in our Shipping Policy.

Get in touch at contact@elementformen.com — we’re happy to help.