Redefining Clean for Modern Living
At Element, we believe laundry care should work harder — without adding clutter, compromise, or waste.
We create modern laundry essentials designed with men in mind, inspired by confident, masculine scents and built to fit effortlessly into everyday life. Thoughtfully made, responsibly sourced, and created for those who want a smarter alternative to what’s on the shelf.
Inspired by Icons.
Powered by Nature.
We believe household care should be effective and responsible.
Our products are made using thoughtfully selected ingredients, including plant-based enzymes, designed to deliver powerful cleaning while being mindful of the environment. Sustainability is built into our approach — from lightweight detergent sheets that reduce waste and transport impact, to recyclable, considered packaging.
Less bulk. Less waste. More intention.
Element For Men
Our Mission
Element for Men started at home.
We wanted products that men (and not only) could genuinely enjoy using.
Scents that felt masculine, confident, and familiar in the best way - not floral, not sugary, not generic. Just clean fragrance profiles inspired by the notes we actually like to wear.
We also wanted the process to feel easier. Detergent sheets that save space, reduce waste, and skip the bottle. No measuring. No mess. No second guessing.
And because what touches your clothes touches your skin, we choose ingredients with purpose - aiming to avoid harsh chemicals where possible, and focusing on formulas that clean effectively without damaging fabrics or getting in the way of comfort.
Our mission is to make laundry products that also men feel good buying, using, and living with - modern scents, simpler routines, and a more thoughtful approach to what we bring into our homes.
Designed with men in mind.
Made for anyone who wants a better way to wash.
The Scents
Scent is what sets us apart.
Inspired by masculine fragrance profiles — clean woods, fresh air, subtle spice — our scents are refined, balanced, and never overpowering. Designed to enhance your home, not dominate it.
We work with responsible fragrance suppliers and expert scientists to create distinctive scents that feel modern, confident, and suitable for everyday use.
“About time someone made a detergent for men.
The scent feels different from what I usually buy, and my clothes smell great after every wash."
“So much easier than normal detergent.
No big bottle, no mess. It takes up barely any space and just works."
“It was the smell that sold me.
It’s clean and fresh without being flowery, and my boyfriend’s clothes smell amazing now."
Wash loads done
And counting... Homes across the UK are switching to Element.
Followers joined us
Driven by quality. Built by community feedback.