Step 1 – Choose Your Element
Pick the scent that fits your style.
From Ocean Air (fresh and crisp), Night Fold (deep and refined), to Wild Spice (bold and confident) — each fragrance is designed to leave clothes smelling clean, distinctive, and never overpowering.
Inspired by masculine scent profiles, but made for any home.
Different from the usual laundry aisle — in the best way.
Step 2 – Drop & Load
Simple by design.
Place one Laundry Detergent Sheet directly into the drum, then add one dose of Liquid Softener to the drawer or drum, depending on your machine.
No measuring. No spills. No bulky bottles.
The sheet dissolves fully during the wash, leaving no residue — just clean clothes and great scent.
Wash Smarter
Start your wash and let the formula do the work.
Our products are biodegradable and tough on everyday stains. Designed to clean effectively while being more responsible - without sacrificing performance.
Smarter formulas. Less waste. Better laundry.
Feel the Element Difference
Enjoy the results — soft, fresh clothes infused with subtle masculine scent that lasts.
Cleaner laundry, lighter footprint, and confidence that stays with you all day.
Before
After