Does smol sell laundry sheets?

No. smol's laundry range is capsules and liquid detergent, plus fabric conditioner and stain gel, in bio, non-bio and fragrance-free options. It does not sell laundry detergent sheets. If you are looking specifically for sheets, Dip and Element are the UK brands that make them.

What is the difference between Element and Dip laundry sheets?

Dip is eco-first and functional, with pack sizes from 30 to 180 washes, Fresh Linen, Fragrance Free and Extra Sensitive options, and stated OECD biodegradability certification. Element is fragrance-led, with three perfume-structured scents and a matching fabric conditioner, in a single 30-sheet pack size and no fragrance-free option. Dip is the better choice for bulk buying, sensitive skin or certification; Element for scent.

Do Dip and Element laundry sheets both contain PVA?

Yes. PVA is the water-soluble film that binds a detergent sheet together and both brands disclose it. smol's capsules also use PVA film. Dip states OECD certification for biodegradability; Element does not hold that certification at present.

Which UK laundry brand is best for sensitive skin or fragrance-free washing?

Of these three, Dip and smol both offer fragrance-free options; Dip additionally offers an Extra Sensitive variant. Every Element product is fragranced, so Element is not the right choice if you want unscented laundry.

Which laundry brand is best for scent that lasts?

Look for a brand that structures fragrance with base notes rather than describing it only as fresh or clean, and that offers a matching fabric conditioner, since conditioner is deposited in the final rinse and carries most of the lasting scent. Element is built around this specifically, with three perfume-structured scents across both detergent sheets and conditioner.

Element vs Dip vs smol: UK Laundry Brands Compared

Short answer: these three brands are not really competing for the same job. smol is a subscription machine built around capsules and liquid — it does not sell laundry sheets at all. Dip is a UK sheets specialist with a wide range of pack sizes, an eco-first position and OECD biodegradability certification. Element is a fragrance-led brand: three scents built like perfume, with a matching conditioner, aimed at people who care how their clothes smell at 5pm. Buy on which of those three things you actually want.

We make one of these three, so read accordingly. What follows tries to be the comparison you would get from someone who did not — including the places the other two are ahead.

Details verified August 2026. Ranges and pricing change, so check current information on each brand's own site before buying.

The comparison

	Element	Dip	smol
Laundry sheets?	Yes	Yes	No — capsules and liquid
Other laundry formats	1L fabric conditioner	Dishwasher sheets	Capsules, liquid, conditioner, stain gel
Scent options	Three named fragrances — Night Fold, Ocean Air, Wild Spice	Fresh Linen, Fragrance Free, Extra Sensitive	Bio, non-bio and fragrance-free options
Fragrance approach	Built as perfume — top, heart, base notes	Functional / low-fragrance and sensitive options	Functional
Pack sizes	30 sheets, up to 60 washes	30 to 180 washes	Subscription-sized
Packaging	Recyclable cardboard, no bottle	Plastic-free, FSC certified, compostable and recyclable	Plastic-free boxes, carton refills
Contains PVA	Yes — disclosed	Yes — disclosed	Yes, in capsule film
Biodegradability certification	Not yet	States OECD certification	Not stated on the laundry range page
Model	One-off or subscription	One-off or subscription	Subscription-first

smol — the subscription, not the sheet

The most common mistake in this comparison is assuming smol is a sheets brand. It is not. Its laundry range is capsules and liquid, plus fabric conditioner and stain gel, across bio, non-bio and fragrance-free. If you searched for laundry sheets and landed on smol, that is the reason nothing looked right.

What smol is genuinely good at is the delivery model — a well-run subscription that turns up before you run out, with plastic-free boxes and carton refills. It is also the largest of the three by a wide margin in organic search terms, which is why it appears everywhere when you look. If you want capsules on a subscription and do not care about fragrance as a feature, it is a sensible default.

Dip — the eco-first sheets specialist

Dip is the closest direct comparison to Element: a UK brand whose core product is a laundry detergent sheet. It is ahead of us in three concrete ways and it is worth saying so plainly.

Range of pack sizes. Dip sells from 30 up to 180 washes. Element sells one box. If you do a lot of laundry and want to buy in bulk, that is a real advantage.

Sensitive and fragrance-free options. Dip offers Fragrance Free and Extra Sensitive variants. Element does not — every Element product is fragranced, because fragrance is the entire point of the brand. If you or someone in the house wants laundry with no scent at all, we are the wrong choice and Dip is a good one.

OECD biodegradability certification. Dip states OECD certification for biodegradability. Element does not have it yet. We have written openly about where we stand on PVA and what we can and cannot claim, and this is one of the places a competitor is ahead on paper. If certification is your deciding factor, that is a legitimate reason to buy Dip.

Where the two diverge is intent. Dip's proposition is environmental and functional; the scent options tell you that. Element's is fragrance. Neither is better in the abstract — they are answers to different questions.

Element — the fragrance one

What we do differently is treat laundry as a grooming category rather than a cleaning one. Three scents, each built with a top, a heart and a base the way a fragrance is built, designed to still be noticeable on a dry shirt at the end of the day rather than at the machine door. A matching 1L conditioner in each scent, because conditioner does most of the work on lasting scent, not detergent.

Night Fold is soft musk, subtle fruit and grounded woods. Ocean Air is bright citrus over a cool marine base. Wild Spice is refined spice over subtle woods. £7.99 for 30 sheets, up to 60 washes; £14.99 for a bundle with the matching conditioner.

Where we lose: one pack size, no fragrance-free option, no dishwasher products, no certification yet, and a far smaller brand with far less independent coverage than either of the other two.

So which should you buy?

You want capsules on a subscription and fragrance is not a priority: smol.

You want sheets, buy in bulk, need fragrance-free or sensitive, or certification matters to you: Dip.

You want your clothes to smell like something deliberate, and you want the detergent and conditioner matched: Element. That is the only claim we would make against either of the others, and it is a claim about fragrance, not about cleaning.

For the underlying format question — sheets, liquid, pods or powder — the honest format comparison is here, including where sheets lose to powder.