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Ingredients & Transparency

What’s Inside Element

At Element for Men, we believe modern laundry care should be simple, transparent and effective.
Our products combine plant-derived cleaning technology with fragrance craftsmanship, creating a laundry experience designed for performance, comfort and refined scent.

Every formula is carefully developed to deliver powerful cleaning while remaining gentle on fabrics and suitable for everyday wear.

Our Formulation Philosophy

Element products are designed with three principles in mind:

Performance
Advanced surfactants and enzymes break down dirt, sweat and everyday stains effectively.

Simplicity
Pre-measured formats remove the need for bulky bottles or complicated dosing.

Refined fragrance
Each scent is developed with fragrance specialists and inspired by the structure of modern perfumery, using layered top, heart and base notes.

Ingredient Categories

To comply with EU and UK detergent regulations, we disclose the categories of ingredients used in our formulas.

Fabric Softener

Contains:

  • <5% Cationic surfactants (fabric softening agents)

  • Fragrance microcapsules

These ingredients help reduce static, soften fabrics and deliver long-lasting fragrance.

Laundry Detergent Sheets

Contains:

  • Anionic surfactants

  • Non-ionic surfactants

  • Enzymes

  • Polyvinyl alcohol (water-soluble film)

  • Sodium citrate

  • Fragrance

These ingredients work together to lift dirt, dissolve stains and leave fabrics fresh and clean.

Fragrance Transparency

Our signature scents are developed with professional fragrance houses and comply with the standards of the International Fragrance Association (IFRA) for safe use in household care products.

Fragrance oils may naturally contain trace fragrance allergens commonly found in fine perfumes and essential oils.

These may include:

  • Linalool

  • Linalyl Acetate

  • Limonene

  • Citrus Limon Peel Oil

  • Patchouli Oil (Pogostemon Cablin Oil)

These compounds are widely used across the fragrance industry and are present in many premium perfumes and scented products.

Free From

Element formulas are designed with modern consumers and the environment in mind.

Our products are formulated without:

  • Phosphates

  • Chlorine bleach

  • Optical brighteners

  • Animal-derived ingredients

We are also proud to be cruelty-free, meaning our products are not tested on animals.

Designed for Modern Laundry

Traditional laundry products rely on bulky plastic packaging and complicated dosing.

Element offers a simpler, more refined approach:

  • Lightweight formats

  • Reduced plastic use

  • Pre-measured solutions

  • Fragrance-forward design

Laundry should feel like part of your routine — not a chore.

Questions About Ingredients?

If you would like to learn more about our formulations or ingredient transparency, feel free to contact us.

📧 contact@elementformen.com