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Element for Men

You're about to upgrade your laundry.

Detergent sheets and fabric softener, built the way fine fragrance is built. Laundry is the vehicle. Opening your wardrobe and noticing is the point.

01

Two products. Two places.

The sheet goes straight into the empty drum, before the clothes. The softener goes into the drawer — one capful, 33ml, in the compartment marked ❀.

02

Built like fragrance

Three scents developed with professional fragrance houses to IFRA standards. Top notes and base notes, in something you already buy every month.

03

The quiet upgrade

It doesn't announce itself, and it doesn't need to. Nobody asks what detergent you use. You won't mention it to anyone, and they'll mention it to you.

Three scents. Three ways to start.

Choose how much of it you want.

Take all three
Best value The Wardrobe Bundle

THE WARDROBE

All three scents · Sheets & softener

£39.99

Bought separately £47.94 — save £7.95

Sheets and softener for each scent. 90 complete washes — and you never have to pick one.

See what's inside
Can't decide? The Discovery Kits

THE DISCOVERY KITS

All three scents · One format

£19.99

Bought separately £23.97 — save £3.98

Can't decide? Try all three and let the week choose. Softeners for the fragrance, sheets for the clean.

Softeners Sheets
Or start with one — £14.99 each
Night Fold bundle

NIGHT FOLD

Fresh · Musky · Composed

£14.99

Sheets & softener, one scent

30 complete washes. Lemon and lavender at the top, clean musk and patchouli underneath.

Choose Night Fold
Ocean Air bundle

OCEAN AIR

Soft · Warm · Effortless

£14.99

Sheets & softener, one scent

30 complete washes. Airy on top, then sandalwood, vanilla and warm amber.

Choose Ocean Air
Wild Spice bundle

WILD SPICE

Bright · Spiced · Confident

£14.99

Sheets & softener, one scent

30 complete washes. Bergamot and black pepper over patchouli and warm amber.

Choose Wild Spice

Explore the full range

Singles, rotation bundles and subscriptions — free UK delivery on every subscription order, no minimum.

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Vegan & cruelty-free Never tested on animals Free UK delivery from £35 UK company