Element Blog

What Is a Laundry Booster? Performance, Water and Scent

One phrase, 3 unrelated products, sold side by side on the same shelf. Working out which one you are looking at is most of the battle — because 2 of the 3 solve a problem you may not have.

Concentrated vs Diluted Detergent: What “Concentrated” Actually Means

One of the few words in the aisle with a real meaning behind it, and one of the most frequently misread. Concentrated tells you about water content. It tells you nothing about performance.

Are Detergent Sheets Better for the Environment Than Liquid?

Sheets win one part of this argument decisively. Here is which part, why it holds up without any contested science, and the 4 things that matter more than the format you buy.

What Is Laundry Perfume? The Category, Explained

A category that barely existed 5 years ago now has its own shelf. Here is what laundry perfume actually is, how it differs from the fabric softener next to it, and whether you need either.

What Is Laundry Shampoo? The Term, Explained

The name arrived from hair care and it promises more than it delivers. Here is what a laundry shampoo actually is, and the one place the analogy falls apart entirely.